When you get to spend the day wearing Eileen Fisher in one of your favourite neighbourhoods in London, you know you are winning. For those not in the know, Eileen Fisher is a fashion brand that embraces simplicity, sustainability and great design. I love simplistic elegance, the type of clothes that you simply put on without much thought, yet they give the comfort and confidence you need to tackle the day. I’ve always been an advocate for feeling comfortable in your own clothes, for me it is the most important factor when it comes to fashion, and this is what Eileen is all about! So join me around the Kings Road wearing a few signature ‘sale’ pieces from the collection.

Breakfast pit stop at The Good Life Eatery, where a matcha latte is more than welcome (I’ve given up coffee so certain alternatives will do). Here I’m wearing grey coat, black rucksack and gloves by Eileen Fisher.

Eileen Fisher has the most comfortable knits. I love her jumpers, so many to choose from. Obviously if it’s light grey and chunky, then it’s a match made in heaven for me!

Then you find the most adorable bookstore hidden away off Kings Road. Filled with charm and so much history, you can’t help but be totally immersed by all the beautiful books. Coat and jumper both from Eileen Fisher.

Images by Emma Parlons.