Ten Places to Visit In Gothenburg, Sweden

5th March 2018

Hej! For those of you that follow me on social media may have seen me visiting Gothenburg last Winter. I know, it has taken me forever to finally put together a mini city guide but like they say, better late than never! Gothenburg is a charming city, the second largest found on the West coast of Sweden, famous for stylish design, elks and Volvo cars – yes they have their headquarters in Gothenburg, in case you were interested to know!

Anyhow I thought I’d share with you the amazing and coolest design shops we visited in Gothenburg during a press trip I went on last year…

© Robert Dahlberg

Rum 21

Our first stop was Rum 21, a shop dedicated to Scandinavian design for the home. Visiting this design haven is a must! Set up in pretty room sets, I found my perfect living room decor and I literally wanted to buy all the accessories available. It really is a hove of temptation that started as a family company in 2006 in Borås by Helén Rudholm and Gustaf Rudholm and acquired by The Royal Design Group in 2014. Definitely one to visit when in the city.


Engelska Tapemagasinet

If you’re a wallpaper lover then Engelska Tapetmagasinet, Sweden’s largest online wallpaper store is the place for you! This Gothenburg treasure is situated in an old bank with beautiful original mahogany panelling and period features still in view. Aside from wallpaper they also have an array of fabrics, cushions, paintings and interior details for the home.

© Robert Dahlberg


Love simple, minimalist, environmentally friendly  design? Then you’ll love Norrgavel. Fundamental to Norrgavel’s furniture is the notion that it should not dominate its surroundings but should act as a helpful, functional backdrop. A chair that really supports the body, a handle whose design helps your fingers and hands pull out a drawer.

© Robert Dahlberg

© Robert Dahlberg

Floramor och Krukatos

Be prepared to be enchanted by all things botanical. Floramor och Krukatos is the dream for any green fingered people out there. Set in pretty cobbled courtyard, you are totally immersed in a treasure hunt of its own, full of plants, flowers, botanical prints, interesting home accessories and ceramics. A really beautiful and unique place to find a one of kind piece for the home. This guys, is definitely one to visit!

© Robert Dahlberg


Ok interior lovers, make sure to visit Artilleriet, a showroom destination full of the most amazing, eclectic collections of rugs, furniture, lighting and home accessories. It is situated in a gorgeous old industrial building with a super cosy and warm atmosphere. If you’re looking for inspiration then this is a must stop, filled with beautiful objects that the owners found along their travels. It was also the perfect stop to just take a few minutes and relax on their stunning and super comfy sofas.

© Robert Dahlberg

© Robert Dahlberg

© Robert Dahlberg

Artilleriet The Kitchen

Artilleriet, The Kitchen, is the opposite to its sister store. Bright and airy, here you’ll find all things for the kitchen, from handcrafted products, utensils and just beautiful everyday objects you’ll want to have. Expect to see beautiful marble counters and gorgeous aged wood. This is literally my dream kitchen!


Grandpa is the coolest shop of the bunch and personally with a name like that, it had to be cool! Here you’ll find Scandinavian and international fashion and interiors brands that are super stylish. Both for men and women alongside cool prints, books, interiors accessories, bags, jewellery and electronics and so much more.

© Robert Dahlberg

© Robert Dahlberg

© Robert Dahlberg

Food & Coffee

Da Matteo

Looking for that much needed fika break? Fika what I hear you say? No I haven’t completely lost my marbles (yet), ‘fika’ is a concept in Swedish culture with the basic meaning “to have coffee” which is usually  accompanied with pastries. Definitely my kinda thing! So  a place to enjoy this is Da Matteo. Founder Matts Johansson is extremely passionate about coffee focusing on sustainability and quality. Located in Gothenburg’s old industrial building, the place has been mostly left untouched which makes it that extra special.

© Robert Dahlberg

© Robert Dahlberg

SK Mat & Människor

We had dinner at one of Gothenburg’s Michelin starred restaurants, SK Mat & Människor,  where we enjoyed a delicious 4-course dinner. A definite must if you ever are in the city. The delicious menu is based on about 14 dishes which which have have been put together in three different taste menus. The dishes are based very much on the raw ingredients from the local area. An experience for all the senses.

© Robert Dahlberg

© Robert Dahlberg

© Robert Dahlberg

Where to Stay

Upper House Hotel

What better place than to stay right in the city centre. Upper House Hotel (Gothia Towers) has a small number of rooms and suites, all of which are spacious and tastefully decorated with an eye for design and first-class materials. And they all boast fantastic views over Gothenburg. Top tip – have lunch at the top floor overlooking the incredible views of the city. I would highly recommend the prawn sandwich, super delicious and definitely not one for small appetites.

© Robert Dahlberg

© Robert Dahlberg

I was invited on a fabulous press trip to West Sweden organised by the lovely Frida Ramstedt from Trendenser and the West Sweden Tourist Board. Photograghs are a mix of my own and also by the super talented Robert Dahlberg which are clearly labelled. All views are my own.


  1. Jen

    5th March 2018 at 11:50 am

    This all looks stunning Ari, such beautiful inspiring imagery too. Definitely on my bucket list 🙂

  2. lucy

    9th March 2018 at 2:48 pm

    Wow. Absolutely stunning. Those cushions in all the greens!!
    What a treat to have visited. I want to go now! x

  3. Kate

    9th March 2018 at 4:41 pm

    Ooh, I’d not thought of visiting Gothenburg before but now its moved swiftly up to the top of my European lust list! Fab photos hun and what wonderful suggestions – definitely bookmarking for when I book that trip xx

  4. Carole King

    9th March 2018 at 4:45 pm

    Lovely memories hun. Just wish we’d taken bigger suitcases! xx

  5. Kimberly ~ Swoon Worthy

    10th March 2018 at 9:56 am

    Gorgeous places! I’ve been to Sweden a few times now but never to Gothenburg and I really must rectify that. Floramor och Krukatos looks utterly glorious! xxx

  6. Stephanie

    10th March 2018 at 6:51 pm

    This is stunning, lovely places to visit. My friend lives in Sweden and it’s a beautiful country

  7. Stacey Sheppard

    10th March 2018 at 7:52 pm

    I really want to visit more of Sweden. Looks like you had an amazing trip and got to visit some great places.

  8. Laurie

    11th March 2018 at 1:46 pm

    Gardens, fashions, museums, music, pastries at Broghyllen Baggerei. Ferry boatd for commuters and summer people to the archepelago, custom hat 🎩 maker, seafood, cobbled streets, antiques, easy to get around, great hamburgers – we found Göteborg totally enchanting.

  9. Cate St Hill

    12th March 2018 at 9:03 am

    So many lovely design shops! I went to Gothenburg a long time ago but think I’ll have to go back soon! x

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